Coaching

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One of the wise things according which we are governed at LOGIKO is that Chinese proverb: “If you want to feed someone for a day, give him a fish, if you want to feed him for a lifetime, teach him how to catch a fish.”  And that is coaching.

If you are experiencing the following signs in your life and / or career, and if you solve them, they will allow you to succeed and launch you into a completely new level:

  • Do you have the need to develop new or improve old skills in process management?
  • Are there any deadlines for project (s) for which you are not sure you will reach?
  • Is your task to work faster and reduce costs?
  • Do you want to give your career a new boost or direction?
  • Are you stuck in the intent to achieve something?

If any of these situations are present in your life, this may mean that you need a partner or coach.

Coaching is one of the forms of helping clients that Logiko provides. Edgar Schein wrote the whole book (“Helping”) about how he sees helping  clients. The first of his ten consulting principles says, “Always try to be helpful”.

In fact, there are three modalities as a consultant (or coach) can help a client:

  1. From the expert’s point of view, telling the client what to do and how to do something
  2. Selling to a client a solution or set of tools that the consultant prefers and knows how to use
  3. Engaging the client in a process that will eventually be perceived as beneficial by the client and by the consultant.

The third model for a relationship and cooperation between a client and a consultant is a consultation through a process (“process consultation”) and is closest to what is called coaching. Coaching process is not technology or a set of interventions for working with individuals or groups, or just some counseling model. It is not a profession or a permanent job. Instead, it is the “helping” philosophy, and technology and methodology of how to help.


“The specific result was a year-over-year reduction in logistics costs of just over 17% for the three leading markets in the region, a conclusion that would have taken me much longer to reach if I had not connected with Mr. Zrilić.

Matija Rotkvić

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